About
Highly innovative and results-driven Product Designer and Strategist with a proven track record of enhancing user experience, driving product growth, and leading cross-functional teams. Skilled in leveraging user research, AI-driven design, and data-driven insights to deliver impactful solutions. Adept at transforming complex problems into intuitive designs and strategic roadmaps, with a focus on quantifiable results and sustainable growth. Currently pursuing a B.A. in Cognitive Science with a Minor in Data Science and a Certificate in Design Innovation at UC Berkeley.
Work
Summary
Leading design initiatives for a global tech leader, focusing on enhancing user experience and driving product efficiency through innovative design solutions and AI integration.
Highlights
Led the design of a unified solution to streamline overlapping features across multiple user touch-points, reducing redundancy by 33% and improving task efficiency for thousands of users.
Conducted extensive user research, interviewing 74+ users and synthesizing insights to identify friction points in feature overlap, enhancing user satisfaction through seamless and intuitive workflows.
Developed and integrated AI-driven design strategies to seamlessly enhance product experience, collaborating cross-functionally with product managers, engineers, and designers to assess business and user impact.
Summary
Developed and executed strategic initiatives to guide a company's transition to a free-to-paid service model, focusing on user adoption and revenue growth.
Highlights
Conducted 72 user and competitor interviews to extract critical value proposition gaps and pain points, informing a strategic transition to a free-to-paid service model and identifying key friction points in user adoption.
Crafted strategic frameworks and optimized pricing models through comprehensive user surveys and conjoint analysis across 3 pricing tiers, enhancing perceived value and articulating data-driven rationale to founders.
Engineered a data-driven roadmap for a free-to-paid transition, testing pricing models to achieve a 30% conversion rate of existing clientele and strategizing user acquisition for sustainable growth.
Summary
Contributed to the development of core UI/UX elements, focusing on design system creation and user engagement.
Highlights
Directed UI/UX design, establishing a unified design language and building 30+ design system components and design tokens.
Prototyped and iterated on UI Figma components, shipping a new streak feature and notification center with cross-functional partners that increased user engagement by 3% through enhanced usability and visibility.
Summary
Managed design and project aspects for an AI-powered educational tool, focusing on user satisfaction and feature optimization.
Highlights
Spearheaded the UX design process for an AI-powered worksheet generator, enhancing customization and styling for 10,000+ users and significantly increasing user satisfaction.
Conducted 32 user interviews and 3 competitive analyses, synthesizing 257 feedback responses to optimize product features for accessibility and deliver a unified end-to-end experience.
Utilized A/B testing and data-driven insights to refine interaction design and guide product strategy.
Summary
Designed and developed engaging web solutions, improving user experience and digital presence for a university club.
Highlights
Developed and deployed a responsive website for a toxicology UC Berkeley club using React.js and VS Code within 4 months.
Designed wireframes and high-fidelity prototypes, conducting usability testing to refine navigation, reduce bounce rates, and improve user experience ratings by 40%.
Volunteer
DiversaTech
|Design & Media Intern
Summary
Contributing to the digital presence and audience engagement of a tech-consulting club.
Highlights
Designed and produced over 50 event graphics, social media posts, and promotional materials, elevating the digital experience and increasing audience engagement across LinkedIn, Instagram, and Facebook.
Collaborated with the VP of Marketing to oversee website management, establish cohesive brand language, and enhance overall digital brand presence using Figma and Adobe Creative Suite.
First Gen Support Chapter
|Founder & President
Summary
Founded and led an organization dedicated to guiding first-generation and minority students through the college application process.
Highlights
Founded and led an initiative that guided 460+ (99% minority and first-generation) students through the college application and financial aid process via workshops, one-on-one counselor meetings, and college presentations.
Collaborated with over 20+ teachers and faculty to promote assistance and resources on educational and college opportunities.
Awards
2nd Place Winner, Problem Library Designathon
Awarded By
Problem Library Designathon
Awarded for outstanding performance in a designathon.
Most Creative Solution, Notion x Adobe Designathon
Awarded By
Notion x Adobe Designathon
Recognized for delivering the most creative solution in a designathon.
The Achievement Award Program Recipient
Awarded By
The Achievement Award Program
Recipient of an award recognizing significant achievements.
Los Renombrados Recipient
Awarded By
Los Renombrados
Recipient of the Los Renombrados award.
AP Scholar Award
Awarded By
College Board
Awarded for achieving high scores on multiple Advanced Placement (AP) exams.
Languages
English
Native
Skills
Design Skills
Visual Design, User Research, Web Design, UI/UX Design, User Interviews, User Surveys, Wireframing, Prototyping, Design Systems, A/B Testing, Usability Testing, Journey Mapping, Information Architecture, User Flows.
Software
Figma, Adobe Creative Cloud (Illustrator, Photoshop), VS Code.
Programming Languages
HTML/CSS/JavaScript, React, Python.
Interests
Fitness
Weight Lifting, Running.
Creative Hobbies
Postcard collecting, Pinterest board-making.
Personal Growth
Self-help podcasts and books.
Music
Old Reggaeton.