Laura E. Cai Wu

Led the design of a unified solution to streamline overlapping features across multiple user touch-points, reducing redundancy by 33% and improving task efficiency for thousands of users.

Conducted extensive user research, interviewing 74+ users and synthesizing insights to identify friction points in feature overlap, enhancing user satisfaction through seamless and intuitive workflows.

Developed and integrated AI-driven design strategies to seamlessly enhance product experience, collaborating cross-functionally with product managers, engineers, and designers to assess business and user impact.

Conducted 72 user and competitor interviews to extract critical value proposition gaps and pain points, informing a strategic transition to a free-to-paid service model and identifying key friction points in user adoption.

Crafted strategic frameworks and optimized pricing models through comprehensive user surveys and conjoint analysis across 3 pricing tiers, enhancing perceived value and articulating data-driven rationale to founders.

Engineered a data-driven roadmap for a free-to-paid transition, testing pricing models to achieve a 30% conversion rate of existing clientele and strategizing user acquisition for sustainable growth.

Directed UI/UX design, establishing a unified design language and building 30+ design system components and design tokens.

Prototyped and iterated on UI Figma components, shipping a new streak feature and notification center with cross-functional partners that increased user engagement by 3% through enhanced usability and visibility.

Spearheaded the UX design process for an AI-powered worksheet generator, enhancing customization and styling for 10,000+ users and significantly increasing user satisfaction.

Conducted 32 user interviews and 3 competitive analyses, synthesizing 257 feedback responses to optimize product features for accessibility and deliver a unified end-to-end experience.

Utilized A/B testing and data-driven insights to refine interaction design and guide product strategy.

Developed and deployed a responsive website for a toxicology UC Berkeley club using React.js and VS Code within 4 months.

Designed wireframes and high-fidelity prototypes, conducting usability testing to refine navigation, reduce bounce rates, and improve user experience ratings by 40%.